TAM map and account tiering

Scored 48,000 accounts on firmographic fit and live intent, then cut them down to 400 Tier 1 targets the AEs actually work, refreshed weekly from the warehouse.

48k

accounts scored and tiered

+18%

win rate on Tier 1 accounts

Built with

Clay, Snowflake, Salesforce, Claude

The problem

AEs worked whatever landed in their queue. Territory planning happened in a spreadsheet once a year, and win rates were flat.

What I built

A TAM map of 48,000 accounts in Snowflake, scored on firmographic fit and live intent from web visits, hiring and product signals. Clay handles enrichment, Claude writes a short why-now note per account, and the Tier 1 list refreshes weekly into Salesforce.

The result

AEs now work 400 Tier 1 accounts with context attached. Win rate on those accounts is up 18%, and forecast calls finally argue about deals instead of lists.

Next case file

Closed-lost revival play

P.S.

If your reps spend more time researching than selling, `let’s fix that.`

Twenty minutes, no deck. Bring your CRM questions and I’ll tell you what I’d build first, even if we never work together.

Book a 20-min call

hello@julesokafor.com

The problem

What I built

The result

Closed-lost revival play

If your reps spend more time researching than selling, let’s fix that.

If your reps spend more time researching than selling, `let’s fix that.`