Closed-lost revival play

Watched 2,100 closed-lost opportunities for champion job changes, new funding and fresh hiring, then re-opened the ones that heated up with a context-aware note from the original AE.

$640k

pipeline revived in two quarters

22%

of revived deals closed

Built with

Salesforce, UserGems, Clay, Outreach

The problem

Two years of closed-lost opportunities were sitting untouched in Salesforce, including plenty that lost on timing, not fit.

What I built

A weekly job that watches 2,100 closed-lost deals for champion job changes, new funding and fresh hiring. When an account heats up, Clay pulls the original loss reason and call notes, and the original AE gets a drafted note that references what changed.

The result

$640k in pipeline revived over two quarters, with 22% of revived deals closing. It’s now the team’s highest-converting outbound play.

Next case file

Champion tracking

P.S.

If your reps spend more time researching than selling, `let’s fix that.`

Twenty minutes, no deck. Bring your CRM questions and I’ll tell you what I’d build first, even if we never work together.

Book a 20-min call

hello@julesokafor.com

The problem

What I built

The result

Champion tracking

If your reps spend more time researching than selling, let’s fix that.

If your reps spend more time researching than selling, `let’s fix that.`