The problem

Demo requests sat in a shared inbox for an average of nine hours. By the time an AE replied, most prospects had booked with a competitor.

What I built

An n8n workflow triggered by every HubSpot form fill. Clay enriches the company and contact, a fit score decides the route, and the owning AE gets a Slack alert with a one-paragraph account brief and a booking link. Leads that don’t fit get a self-serve path, not a sales call.

The result

Median first response dropped from nine hours to four minutes. Demo-to-opportunity conversion rose 31% in the first quarter.