The problem

Webinars drove hundreds of sign-ups, but follow-up was one generic email sent days later.

What I built

An n8n flow that scores every registrant, pulls their questions from the Q&A, and drafts a personal follow-up with OpenAI. High-fit attendees get a rep’s note within the hour; everyone else goes into a relevant Instantly sequence.

The result

11% of attendees now book a meeting, and every follow-up lands within an hour of the session ending.